Things to Consider Before Moving Your Business Online
This year has shown more than ever the importance of being prepared to shift and refocus your business in order to deal with market conditions. What we have also seen in 2020 is the mass shifting of businesses from brick and mortar to online operations. This of course has been a forced move because of the lockdown but it has actually shown us the importance of smart preparation with regards to how to move a business online successfully. If you think it is as easy as buying a domain name and setting up some E-commerce then you have quite a lot to learn first.
Focus on User Experience
One of the most important things to focus on when you are setting up your website to sell and promote your business is user experience or Ux as many refer to it. We live in a world where people have less patience than ever before and that is something you have to bear in mind with your site. Your business website should load fast, it should be easy to navigate, it should be self-explanatory and it should be easy on the eye.
Try an Existing Platform
If you don’t want to risk investing a large sum of money into this online business not knowing whether or not it will be successful then a good idea will be to use an existing platform. Selling on Amazon and eBay for example can help you to see how popular your business is going to be and how popular certain products will be. Eventually you will be able to migrate your business to your own marketplace if you so wish, but doing things in this way is the perfect approach to getting started. This is a cost and a time saving choice which could certainly help you in the early months or years of you operating online.
One great benefit of moving your business online is that you can really double down on digital marketing and your website will be where all roads lead to. Nw with regards to digital marketing you have a great many choices ahead of you as to where you will invest your cash. When deciding as to whether you will spend on paid ads, email marketing campaigns or social media ads, you have to first do your research around which will be best for you. Understanding who your target market is, where they can be found and how best to get to them, is critical in helping you start a successful marketing campaign.
Creating a Buzz
Remember that you only get one chance to make a great first impression and that is why you have to use the time before the launch to really create a buzz around your online venture. Paying influencers, offering big day 1 discounts and getting creative on social media are great ways to whet people’s appetites ahead of your big launch.
The key to getting yourself online is to keep it simple and keep an eye on all the metrics that you are able to.
Gareth Willmot is a serial weird festival collector, coffee snob and a neurotic last-minute traveller who is passionate about marketing, ultramarathons and yoga.