William Seegmiller – Handy Advice For Small Businesses
As we all look to get the economy back up and running, the key to doing this is to make sure that we are encouraging people to start their own business. Financial analyst William Seegmiller was discussing this on a webinar last week and those points are very apt given the current climate. When we have small businesses operating we are hiring more staff, there are more taxes being paid, products bought and ultimately they are the key to a burgeoning economy.
If you have plans on starting your own business, now could be a good time to do so, and here are some tips on getting started.
‘Cash rules everything around me’ should be your company mantra, from the beginning and right the way through your business. Even if you are not going into business to become a millionaire, you have to always keep your eyes on what is coming in and what is going out. This means having a keen eye on ways to reduce spending and increase revenue, never lose sight of this.
Focus on Quality
If people want low quality items or services they will go to Amazon or Fiverr, your role as a small business is to provide a high level of quality for you customers. Whether designing or manufacturing a product, you have to always make sure that quality is key. The same goes for services which your business may offer customers, quality above all else will ensure that you get quality customers in return.
Whether your business is going to operate online or not is irrelevant, you have to ensure that you have an online presence where customers can find you. Social media and SEO are key components to this, make sure that you have an online strategy in mind before you even start the business.
Hire Great People
Hiring is one of the toughest parts of the business because you can’t always guarantee that someone is going to be up to the standard that you are looking for. It is for this reason that you should always take your time when you recruit, this can’t be something which is done and dusted in no time at all. Review the resume well and then have a really deep chat with them to find out if they are the best option for what you are looking for.
Focus on a Message
Your business must have its own identity and this is something which you will decide on from the very beginning. What are you representing? What can customers expect when they come to you? Not only is this going to help with branding and with your reputation, it will also greatly help you to stay on course when you are making decisions. This will be your mission statement which you will always stick to when dealing with customers and when deciding which products to sell and how.
Follow these tips to make sure that you have the best possible chance of success.
Gareth Willmot is a serial weird festival collector, coffee snob and a neurotic last-minute traveller who is passionate about marketing, ultramarathons and yoga.