It is difficult to imagine a modern person without a smartphone in his hands. On the internet you can find everything and even more, that is why Internet space has literally captivated every user. We search for information in search engines and install dozens of applications on our gadgets that make our lives much easier and more interesting.
If you have already created a mobile application, but haven’t reached the desired result in downloads and the number of users, or just planning to create the product everyone needs, then you should think about full service marketing. You need to promote the mobile app and make it as effective as possible, otherwise your ingenious product will remain unappreciated by the audience.
The most popular tools to promote your mobile application are: promotion on the app stores (App Store and Google Play), app reviews in the media, advertising in Google AdWords, campaigns on social media networks, like Facebook and Instagram.
To monetize your mobile app and make it as effective as possible, it’s important to set the right goals before setting up an advertising campaign. This can be: increasing the number of downloads of the application, encouraging users to interact with the application, cross-promotion advertising. Most often, the goal is to increase the number of app downloads. The “Install mobile application” campaign type is ideal for this. It is the number of downloads that determines the promotion in Google Play. After all, the more downloads of your application, the higher the chance of its increase in the ranking in the application store.
We should not forget about such a platform for creating advertising among Internet users as YouTube. Video advertising for mobile applications is also gaining popularity. YouTube video reviews are highly effective. Such advertising is also characterized by a wide audience and a large percentage of the target audience compared to others. This is because there are special channels on this platform. They specialize in reviews of games and programs. So among their subscribers are mostly those who are interested in it. For example, if you have an app for learning languages, you can look for YouTube bloggers who cover this topic or similar products. This way you will have the audience potentially interested in using your product.
Another interesting tool for promotion is the price for installing a mobile application in Google AdWords. First, you need to create a text with information about your mobile product. Then set a price for installing the application and the maximum daily budget. These settings can be adjusted later. The most important thing is to decide exactly what you want from users. This is what affects whether the target audience will see the advertising of the mobile application.
You should prepare a release for thematic sites in your niche if your application is groundbreaking or answers current social concerns. The audience for such resources is usually quite large. You can write a press release on your own, but be selective about the newspapers to which you submit it. The most important thing is to highlight the key benefits of your product and present it effectively.