What Are eCommerce Integration Solutions?
Online shopping is big business and the trend for buying goods online is only set to increase in upcoming years. As even more people embraced virtual checkouts during the COVID-19 pandemic, a whole new demographic has welcomed the opportunity to shop online.
For businesses, selling online is a fantastic way to broaden your horizons and grow your company. Instead of being limited to the people who live near to your store, for example, your target audience can be regional, national, or even global when you use eCommerce to facilitate sales.
However, it’s essential to have the right tech setup if you want to make profits via online sales and that’s where eCommerce integration solutions come in. Read on to find out why every online retailer should be looking for new eCommerce solutions and what they can do to streamline the sales process:
What is eCommerce?
When you sell online, you can do so via your own company website, but you can also take advantage of third-party platforms, such as Amazon Marketplace and Shopify. The increased reach of these retail sites can transform your sales figures and maximize revenue, which makes them a savvy way to scale your business.
Similarly, companies routinely use existing platforms to manage their eCommerce. Both Amazon Marketplace and Shopify have their own native platforms but Magento and WooCommerce are popular too.
How Do eCommerce Integration Systems Work?
Using eCommerce platforms can be an effective way to manage online sales but, if there’s a gap between the platform you’re using and your in-house enterprise resource planning (ERP) systems, there is the potential for data to be lost, unnecessary workflows to be created and capital to be wasted.
This is where eCommerce integration systems come into their own. By connecting your preferred eCommerce platforms to your in-house systems, integration systems ensure that incoming data from eCommerce platforms is added to your ERP systems in real-time.
What Are the Advantages of eCommerce Integration Systems?
In an era when data is king, it’s vital to have access to accurate information when running a business. From managing your inventory to implementing marketing campaigns, you need to be able to access accurate data instantly. Furthermore, the rise of automation means that you can reduce workflows and improve efficiency when you remove manual processing from your operations and rely on tech instead.
Fortunately, eCommerce integration systems allow you to do just this. When data is securely shared between systems, you can ensure that your ERP platform is using the most up-to-date information to manage your operations. Whether it’s adding new sales to your accounts, ordering new stock, or managing your finances, your ERP system can only be truly effective if it has access to accurate data and real-time. When you integrate these systems with the right solutions, you can elevate your performance, reduce costs, and maximize productivity.
While online shopping is undoubtedly a lucrative opportunity for businesses, companies can only succeed if they have the access to the right tools. As you can see, an eCommerce integration system might just be one of the most important elements in your digital toolkit.
Gareth Willmot is a serial weird festival collector, coffee snob and a neurotic last-minute traveller who is passionate about marketing, ultramarathons and yoga.