Linus Sebastian is worth somewhere in the region of $50 million to $70 million in 2026, and almost all of it is tied up in one thing: Linus Media Group, the Vancouver-area company he owns with his wife, Yvonne Ho. The most-quoted figure online is $60 million. That number is not pulled from thin air, but it is also not a bank balance, so it is worth unpacking properly, the way he would unbox a new GPU.
This guide walks through the numbers that actually exist on the record, the ones that are pure guesswork, and what has changed since the 2023 buyout offer that everyone still quotes.
Linus Sebastian net worth at a glance
| Estimated net worth (2026) | $50 million to $70 million |
| Most-cited estimate | $60 million (Celebrity Net Worth) |
| Main asset | Linus Media Group, co-owned with Yvonne Ho |
| Buyout offer turned down | About $100 million (May 2023) |
| Lifetime YouTube ad revenue | About $26 million (LTT channel, disclosed December 2025) |
| Born | 20 August 1986, British Columbia, Canada |
| Main channel | Linus Tech Tips, around 16.9 million subscribers |
Where the $60 million figure comes from
Most net worth pages for Linus trace back to a single event. In May 2023, the same week he announced he was stepping down as CEO, Linus revealed on the WAN Show that he had turned down an offer to buy Linus Media Group for around $100 million. According to TechSpot, the deal was structured as roughly 60% cash and 40% equity in the company making the offer.
That gives you a rough valuation for the business at that moment, and the $60 million estimate you see everywhere lines up neatly with the cash part of that deal. It is a sensible starting point. It is not a final answer, for three reasons:
- It was a valuation of the company, not money in his pocket. He said no, so none of it was ever paid out.
- Linus owns the company jointly with Yvonne Ho, who is also its CFO, so any personal figure is really a household figure.
- A company worth $100 million in 2023 is not automatically worth $100 million in 2026. More on that below.
His reason for saying no was refreshingly un-dramatic. He told viewers he loves working at the company, and that the money “wouldn’t really change our lifestyle much.” For a guy who still films himself dropping expensive hardware, that tracks.
Every published estimate, side by side
Search for his net worth and you will find a spread that looks more like a GPU price chart in a shortage than a fact. Here is what the main sources say and what they are based on.
| Source | Figure | What it is based on |
|---|---|---|
| Celebrity Net Worth | $60 million | The 2023 offer, adjusted down for taxes and the fact it was rejected |
| Older blog estimates (including our own 2025 version) | $50 million | The company plus Floatplane, with no stated method |
| AI chatbot answers (2026) | $120 million and up | Mostly the $100 million offer treated as cash, plus guesswork |
| Auto-generated “net worth” sites | Anything from $10 million to “multi-billion” | Nothing you can check |
In practice, the only hard numbers are the 2023 offer and the AdSense figure he shared in late 2025. Everything else is somebody’s spreadsheet.
How Linus actually makes money
Here is the part most net worth pages get wrong. They assume a YouTuber with 16 million subscribers is basically living off ad revenue. Linus has said the opposite.
In an interview reported by Dexerto in December 2025, he shared that the Linus Tech Tips channel had earned roughly $26 million in AdSense over its entire lifetime. That sounds huge until you hear the rest: AdSense is only about 10% of what the company brings in, and he said LMG has paid out far more than $26 million in salaries alone. At the channel’s peak, he estimated it was pulling about 60 million views a month at an RPM of $2 to $2.50, which works out to roughly $120,000 to $150,000 a month from long-form videos.
So where does the other 90% come from? Broadly, four places.
Merch and the LTT Store
Creator Warehouse, the LMG company behind LTTstore.com, sells the backpacks, water bottles, hoodies and, most famously, the LTT screwdriver. If you have watched more than three LTT videos you have heard the sponsor-spot-style plug for it. Merch and products have grown into one of the biggest pieces of the business, which is exactly why Linus can shrug at ad rates.
Sponsorships and branded videos
Almost every LMG upload carries a sponsor segment, and the company also produces branded videos for hardware makers. With a stable of channels including TechLinked, ShortCircuit and the WAN Show, there is a lot of inventory to sell.
Floatplane
Floatplane Media launched in 2017 as a subscription video platform with higher bit rates than YouTube and no ads. LTT puts early and exclusive content there, and other creators use it too. It gives LMG recurring income that does not depend on the YouTube algorithm, which matters more every year.
LTT Labs
Announced in November 2021, LTT Labs is the in-house testing operation built to check manufacturers’ claims with proper equipment. It is more of a cost centre than a cash machine right now, but it is also the thing that turns LMG from “a YouTube channel” into something closer to a media and testing company, and that is the kind of asset buyers pay for.
He also has at least one disclosed personal investment. In September 2021 he revealed he had put “nearly $225,000” into Framework, the company making repairable, modular laptops. Very on brand.
Why the company might be worth less than in 2023
This is the bit you will not see on the copy-and-paste net worth sites. The $100 million offer arrived at a high point. A lot has happened since.
- August 2023: the Billet Labs controversy and wider criticism of LMG’s testing led to a 10-day production pause and a public apology video. A third-party investigation into a former employee’s workplace allegations, reported in May 2024, found the harassment and abuse claims not substantiated.
- Late 2024 onwards: Techquickie went on hiatus, Mac Address and Channel Super Fun went quiet, and there were layoffs.
- 2025 to 2026: views on the main channel have dropped. One analysis published in September 2026 found median views per video had fallen from about 2.5 million on uploads from three years ago to about 1.1 million over the past 12 months, although YouTube changed how it counts views in August 2026, so the comparison is not perfect.
- Staff: LMG still had about 120 employees in January 2026, which is a big payroll to carry.
None of this means the business is in trouble. Merch and Floatplane do not care much about view counts, and Linus has openly talked about moving to a “two-tier” model where not every video has to be a mass-market hit. But it does mean the 2023 number is a ceiling, not a floor, which is why a $50 million to $70 million range is more defensible than the $100 million-plus figures floating around.
Who is Linus Sebastian?
Linus Gabriel Sebastian was born on 20 August 1986 in British Columbia and grew up on a hobby farm in Maple Ridge. He got into the University of British Columbia, then left before graduating to work full time at NCIX, the Canadian computer retailer, as a sales rep and later a product manager.
NCIX asked him to host its in-house video series, NCIX Tech Tips, in 2007. In November 2008 he started Linus Tech Tips as a cheaper offshoot of that channel. When he left NCIX, he famously kept the LTT channel for $1, with conditions attached, including a non-compete. He and Yvonne Ho incorporated Linus Media Group in October 2012 and launched it out of a garage in January 2013. Growing a garage channel into a sizable business with more than 100 staff is the real story behind the money.
He has been married to Yvonne since April 2011, and they have three children. In July 2023 he handed the CEO job to Terren Tong, his old boss from NCIX and a former Corsair executive, and became chief vision officer so he could get back to making videos. He has since popped up on The Tonight Show Starring Jimmy Fallon, first in January 2025 and again in January 2026.
The Linus Media Group channels
Linus Tech Tips is the flagship, with around 16.9 million subscribers and more than 9.6 billion lifetime views. Across all his channels, the audience is north of 32 million subscribers. The other main channels are:
- TechLinked: tech news, about 2 million subscribers
- ShortCircuit: unboxings and quick-fire first looks, about 2.5 million
- Techquickie: short explainers, about 4.3 million (on hiatus since November 2024)
- The WAN Show: the weekly live podcast with Luke Lafreniere, now run through its own company, Adequate Media, set up in January 2026
- GameLinked: gaming news, which returned in January 2026
If you like this kind of creator money breakdown, our look at Tommyinnit’s net worth covers a very different YouTube business model.
Linus Sebastian career timeline
- 2007: starts hosting NCIX Tech Tips
- November 2008: launches Linus Tech Tips
- October 2012: incorporates Linus Media Group with Yvonne Ho
- January 2013: LMG launches from a garage
- 2017: Floatplane Media is set up
- September 2021: reveals a personal investment of nearly $225,000 in Framework
- November 2021: announces LTT Labs
- May 2023: turns down a buyout offer of around $100 million and announces he will step down as CEO
- July 2023: Terren Tong takes over as CEO
- August 2023: 10-day production pause after the Billet Labs controversy
- December 2025: reveals the LTT channel has earned about $26 million in AdSense over its lifetime
- January 2026: LMG has about 120 staff; the WAN Show moves into its own company
Follow Linus Sebastian
He is still very active online, mostly through the company accounts: Instagram, Twitter, Facebook, TikTok and YouTube.
Frequently asked questions
How much is Linus Sebastian worth in 2026?
Most likely between $50 million and $70 million. The widely quoted $60 million sits in the middle of that range. Almost all of it is his share of Linus Media Group rather than cash.
Did Linus turn down $100 million?
Yes. In May 2023 he said he had rejected an offer that valued Linus Media Group at around $100 million, reportedly 60% cash and 40% equity. He said the money would not change their lifestyle much.
How much does Linus Tech Tips make from YouTube ads?
About $26 million in total over the channel’s lifetime, according to figures Linus shared in December 2025. He said AdSense is only around 10% of the company’s income.
Who owns Linus Media Group?
Linus Sebastian and his wife, Yvonne Ho, who co-founded it with him and serves as CFO. It is privately held and has never taken outside investment.
Is Linus still the CEO of Linus Media Group?
No. He stepped down on 1 July 2023 and became chief vision officer. Terren Tong took over as CEO.
How old is Linus Sebastian?
He was born on 20 August 1986, which makes him 40 in 2026.
The bottom line
Linus Sebastian is a rare case where the big number is at least anchored to something real: a nine-figure offer he walked away from. Strip out the hype, account for joint ownership with Yvonne, and allow for a tougher few years on YouTube, and you land on roughly $50 million to $70 million. The more interesting part is how he got there. Ads were never the main event. Screwdrivers, sponsors and a streaming platform he owns outright did the heavy lifting.
