Water bottles are inexpensive, versatile, excellent marketing tools to place a logo on. They have the potential to go a long way in promoting a product launch or promoting a service. These range from sleek insulated bottles to rugged outdoor canteens, fulfilling the needs of diverse audiences and purposes.
Table of Contents
Types of water bottles
To investigate the different markets a company could target in promotional water bottle mockups, it must first be established what varieties of water bottles exist and could be customized for. Here they are.
- Plastic bottles: lightweight and affordable, these are often used for sports or casual use. Mockups can emphasize transparency, color variations, and matte, glossy, or other types of textures. As the New York Times reports, Americans consume alarming amounts of these water bottles.
- Stainless steel thermal cups: durable and insulated, these keep liquids hot or cold. Mockups can focus on brushed steel or powder coating.
- Glass bottles: elegant, stylish, good for the environment, and often with a protection sleeve. These are suitable for clear and minimalist designs.
- Aluminum water bottles: lightweight and sturdy.
- Silicone collapsible bottles: flexible and portable for travel or outdoor activities.
- Sports bottles: designed for easy access during workouts, featuring squeezable designs or straw lids.
- Travel bottles: compact or large-capacity bottles with secure, leak-proof lids.
- Kids’ bottles: smaller and colorful featuring fun designs or characters.
- Infuser bottles: feature a compartment to add fruits or herbs in through.
- Twist-off cap bottles: focused on clean shapes and being straightforward
- Flip-top bottles: convenient for quick sips with a hinge mechanism and ergonomic design.
- Wide-mouth bottles: designed for easy cleaning and adding ice cubes.
- Smart bottles: equipped with sensors to track hydration or UV sterilization.
- Eco-friendly bottles: made from sustainable materials like bamboo or recycled plastics.
- Patterned or artistic bottles: flashy prints or unique artistic touches
How to market water bottle mockups
There are many avenues for marketing water bottles to take advantage of in today’s day and age. Be sure and take advantage of every one of them and try them out.
Create a brand story
Share the environmental impact of switching to reusable water bottles, positioning your water bottles as a part of a healthy lifestyle and emphasizing the benefits that it has for outdoor activities and fitness.
SMM
Partner with influencers to have them showcase the bottle during their workouts, at the gym, during livestreams, and while going on trips and exploring cities abroad. You can also collaborate with environmentalist influencers who will be glad to cooperate.
Encourage customers to share photos of their water bottles using your hashtag on Instagram. You could also create your own channel showing the water bottle’s uses and offer prize giveaways.
Offer customization
Allow customers to add their names or initials to their water bottles and market to businesses for your upcoming events. You can also use limited-edition and seasonal versions of them.
Sales strategies
If your end goal is to sell the water bottles themselves: consider bundling the water bottles with gym bags, hydration trackers, towels, etc.
Participate in the community
Sponsor local sports teams or athletic events.s You can also conduct free workshops, share educational content, and donate a portion of your proceeds to charity. Set a challenge like a “2 liters a day challenge”.
Targeted campaigns
Advertise insulated water bottles in the winter and collapsible bottles for summer travel. Target athletes, office workers, and outdoors enthusiasts separately. Indeed, as Forbes notes, there are huge environmental benefits to reusable water bottles.
Data-driven marketing
Use personalized emails and offer discounts before product launches. Use retargeting ads to show ads to users who viewed or abandoned carts. Collect surveys.
Good environments for water bottle mockups
Seeing as water bottles are mostly valued for their function and not as much of an aesthetic piece as clothing, there is a major need to paint a full picture of the scenario in which customers would be drinking these water bottles, including the background and props.
Outdoors environments
Present your water bottle atop a mountain peak, inside a forest, or in a desert. You can include a lake, rock climbers, campfires, or tents below.
Fitness facilities
Snapshots of the water bottle inside a gym surrounded by weights, treadmills, and Zumba classes. These are good with clean, modern backgrounds.
Offices and professional spaces
Present the water bottle in front of desks with laptops, notepads, and minimalist decor along with meeting rooms and modern furniture with natural lighting. You can add coffee mugs, planners, pens, indoor plants, and logos.
Home
Place them alongside fruits, vegetables, or smoothies with cozy furniture to the side and warm lighting. You can have a dining table with lemon, mint, berries, coasters, napkins, reusable straws, and nuts or granola bars on the table.
On-the-go
Feature them in airport lounges, car interiors, train stations, and city streets surrounded by suitcases, travel pillows, passports, guidebooks, maps, and coffee cups.
Eco-friendly environments
Parks and lush gardens with recyclable setups, earthy tones, and perhaps a rooftop garden.. Nearby you can have bamboo cutlery, eco-friendly bags, pots, natural stones, leaves, wooden trays, and a burlap bag.
Stylish, aesthetic concepts
Use high-end marble, gold, or glass textures. Nearby you can place candles, books, and decorative trays alongside neutral-toned linens, fabrics, glassware, or ceramics.
Seasonal themes
For different seasons, you could use:
- springtime: blossoms, light pastel colors, and outdoor gardens
- summertime: sunglasses, bright lights, and pools
- wintertime: snowy backdrops, a steaming hot mug, and mittens
- autumntime: leaves, pumpkins, and cozy blankets
Tech and smart bottles
Futuristic and modern tech environments, featuring smart home interiors, digital devices, data visualization charts, and reflective surfaces.
Group and lifestyle scenes
Present them at picnics, office meetings, barbecues, and charity marathons beside picnic baskets, medals, event banners, and team gear.
Angles and zooming
Show different angles of all important parts, such as lids, straws, and added compartments, some of them zoomed in on.
Photoshop instructions
Photoshop is the cream of the crop in 2024 for mockup designing purposes. Though not everyone knows how to use it since it’s complex, we’re going to give step-by-step instructions on editing your water bottle mockup.
- Open your PSD file in Photoshop.
- Check out the different layers containing different components like the bottle, cap, lid, shadows, and background. You can double-click on smart objects to edit the design directly.
- Insert your logo or design into the smart object.
- Resize and align it using Ctrl+T
- Use a solid color fill and adjust the blending mode for realistic effects.
- On bottle or cap colors, use hue or saturation.
- If your bottle has a matte, metallic, or glossy finish, adjust the texture layer.
- Add shadows and highlights using drop shadow, a soft black brush, the pen tool, and a Gaussian blur.
- For clear bottles, select the bottle layer and reduce the Fill Opacity option.
- For metallic bottles, apply a gradient map and set the blending mode to soft overly. Use the Bevel & Emboss layer stine for a shiny, reflective look.
- For insulated bottles, add a condensation effect using stock images.
- Adjust the gradient background.
- Rotate the bottle if using a 3D mockup.
- Export the file in high resolution (at least 300 DPI) or optimized resolution for the web (72 DPI).
