Gaming SEO, otherwise known as search engine optimization, is one of the most important aspects to consider when designing your gaming website. It can be pretty easy to make mistakes while performing gaming SEO. That will hurt your business and cost you your standing with search engines and website visitors alike. To ensure that you don’t make any of these biggest mistakes for gaming SEO, read on and learn from them before they take hold of your company or brand!
1. Not Working on Technical SEO
Some people often treat technical SEO as an afterthought, but it’s one of the essential elements for gaming search engine rankings. The trouble is that some people who handle marketing may not grasp what technical SEO entails. If you want your website to rank highly in search results, your first step should be to bring in top-notch technical expertise and make sure they have access to your content so they can add valuable metadata and load time optimization.
Technical SEO encompasses everything from site architecture to mobile usability, so consider which aspects will benefit your business. Also, consider hiring someone specifically for technical tasks or working with someone who has experience with these issues on other sites. If you’re looking for assistance with gaming search engine ranking, you can contact a pittsburgh seo expert.
2. Lack of a Mobile Friendly, Responsive Gaming Web Design
Responsive website design is essential for gaming websites. Gamers will access your website from mobile devices, and if your site is not mobile-friendly, you risk losing these visitors and their business. More people are using mobile devices to search than traditional computers. Most gamers use smartphones or tablets when looking for new games or want to share news about a game with friends.
You need a responsive web design that works on all platforms so users can find what they’re looking for quickly and easily on any device. Also, a responsive gaming web design can make it easier for gamers to place their wagers. When players don’t have to switch between apps or sites, they have less chance of making mistakes while placing bets. A responsive gaming web design leads to higher retention rates and increased revenue for your company.
3. Not Writing Enough Gaming Content
Creating a consistent flow of high-quality gaming content requires a serious investment of time and effort. If you’re not willing to put in those hours, it will be tough to compete with other gaming sites that invest. Be prepared to spend at least five hours per week creating new gaming content if you want your site to succeed. Remember, quality is vital!
Let your audience know they can trust you by only publishing well-researched articles. However, outsourcing some of your work is also an option if you don’t have enough time. You could hire an expert from reputable SEO experts online or have someone write an original piece for you.
4. Not Having an SSL Certification
Not having an SSL certificate is a huge mistake. SSL certification is one of those areas where it’s crucial to err on the side of caution. Without an SSL certificate, you risk your clients seeing HTTP:// and not your actual URL, leaving gamers vulnerable to hackers. If someone searches for something related to your brand, they’ll have no way of knowing whether or not you’re legitimate. So get that SSL! It’s worth it.
Plus, Google gives preferential treatment to sites with HTTPS/SSL encryption in their search results. Also, analytics software won’t work without an SSL certificate installed if you want to track what users are doing on your site.
With search engine optimization, it’s no secret that inevitable mistakes occur regularly. There are dozens of pitfalls to fall into, and even veteran Internet marketers make some common mistakes. You can avoid these common blunders if you learn about them and understand their effect on your gaming business. By avoiding these biggest mistakes for gaming SEO and taking a proactive approach to your SEO efforts, you’ll have a successful Internet marketing campaign and rank higher in organic search results. You can contact a reliable SEO expert who will help your gaming website have a robust online presence and get more traffic.