TikTok has become the top marketing platform for B2C brands in the last few years. Have you ever heard of the “TikTok made me buy” kind of trend? You can get to know about the power of TikTok through this. Because TikTok influences consumer purchases. Now, let us talk about B2B brands.
TikTok can also act as a trustworthy platform for B2B companies with the proper approach. Many B2B brands use TikTok to connect with their target audience and boost their brand awareness. To level up your B2B marketing, Trollishly will help you increase brand awareness, user engagement, and brand reputation. If you don’t know how this could work, this post will understand how to leverage TikTok for B2B marketing:
Why should you Use TikTok for B2B Marketing?
You may think TikTok is only for the younger generation and consumer brands. It is an easy assumption anyone can make. TikTok’s audience certainly need not be the younger generation. The app does have a user base of people from all generations and age groups. This is why you can opt for TikTok for various reasons.
There are many different ways in which TikTok may add value to your current B2B marketing efforts. The following are a few for your reference.
Helpful in Getting Brand Awareness
TikTok is a great place to make your content go viral and receive many views. Your viral videos will become a trend, and many people will copy your content or use your sounds. Mostly the trending videos will be like dance challenges, hacks, and creating videos using viral prompts.
If you are a brand that needs audience attention, this platform is the best place for you. You can drive brand awareness here. You can leverage this platform which gives many opportunities like creating challenges or getting TikTok influencers to market your brand.
Possibilities to Get Creative
In TikTok, new trends are popping up every single day since it is the home to exceptionally innovative content. As a result, B2B brands may get much inspiration for new content. In these TikTok trends, you can add a dash of your brand personality so that your content will stand different in the sea of trends.
Associate with your Audience
TikTok’s use of short-form videos and its informal nature make it easier for businesses to associate with their target audience. A recent survey shows that short-form videos are more engaging than long-form videos. Using this platform, you can associate with your audience by making them engage with your funny and informative video content.
What are the B2B TikTok Marketing Tips?
Now you might have known about the uses of TikTok for B2B marketing. In the following you can get a better idea about TikTok marketing:
- Showcase your Fun Side:
You are a B2B brand, but that doesn’t mean you must always be formal and professional in TikTok. TikTok is all about having fun and getting entertainment. In TikTok, the majority of people used happiness emojis for their videos. According to a survey, there are more fun and humor-related videos in TikTok than any other video content.
Are you looking to connect with TikTok audiences of all generations? Then you need not be embarrassed to show off your funny and humorous side. Instead, you should adjust your brand voice to a social platform to connect with its audience. It is because the audience will move to other brands that keep them engaged with funny and entertaining video content.
You can be formal, informative as well as funny, and entertaining without changing your brand identity in TikTok. It would be best to look out for what your other B2B competitors do to engage their audience. You also need to look at what kind of content TikTok’s audience would love to watch. You can create video content that entertains your audience and employs your brand identity.
- Illustrate how your Product Works:
There are audiences in TikTok who only love humorous and entertaining content. There are also audiences in TikTok who love finding new content and products. TikTok is 1.7x more used as a product discovery tool than any other platform. There are 1.5x more chances that users can buy those products they are discovering on the platform.
The above numbers generally talk about consumers. You can not ignore the truth that B2B buyers are also consumers. To get into the product discovery characteristic of TikTok, you may leverage it to show demo videos of how your product works to help the audience understand it.
Just include every feature of your product in the demo video. You can also create a video of applying your product to specific tasks.
- Share Tips and Fun Facts:
The TikTok audience always loves to learn and know about new things. Almost more than 80% of users use it as a source to learn and find new things. That’s why you see many TikTok videos about fun facts, hacks, tips, tricks, advice, and more across different verticals.
You can also use TikTok by providing practical information and fun facts to engage your audience with your knowledge and set up dominance in your industry.
More specifically, ensure you take videos of your fun facts and suggestion videos to match the trends on TikTok. This includes talking directly to the camera, voicing over, and adding text overlay. According to a study, most viral TikTok videos are videos where the users speak directly to the camera.
- Make Videos that your Audience can Relate to:
Your content should create brand awareness for your audience. Also, creating content that your audience finds relatable is the best way to get more likes on TikTok. You can also buy tiktok likes to increase your conversion rate or higher conversions. TikTok is the best platform for B2B brands to connect with their audience, specifically with the popularity of POV (Point Of View) videos. These videos are used with a text overlay that describes how the buyers feel about the brand. For instance, a person in a video will act out a scene to portray the situation.
You can use this style to create mostly relatable content in which you can show scenarios your audience generally experiences in their real life. These videos may not have anything to promote or sell your product but it helps to create a bond with your brand.
Thus the above-mentioned post will help you understand how to leverage TikTok for B2B marketing. Do not forget to add the reviews of your customers in your videos, and show behind the scene glimpses of your products. You can announce new products or feature updates of your products using the TikTok platform to your audience.
Collaborate with influencers to promote your brand. TikTok serves as the best place to engage and associate with your target audience with highly creative, fun, and informative video content. What are you waiting for? Start marketing your B2B brand in the most influential platform – TikTok.