Websites that offer online games must ensure a smooth user experience if they want to stay competitive in the market. This can be achieved using a combination of innovative tech and smart business practices that have been proven to work on similar sites. Modern casino and sports betting operators have perfected this art to a considerable level, which is why most players feel very comfortable when they log into their accounts.
We will try to explain how the elite gambling sites manage their UX and utilise a wide array of technological solutions to keep playability and user satisfaction at a high enough level.
Table of Contents
Content Management Systems (CMS)
The first order of business for any online gambling operator is to keep the website well populated with new games and make sure that all the information presented on its pages up to date. This raises the question how easily can new content be added to an existing site. The tools used for this purpose are collectively known as content management systems and they can be custom-made or used off-the-shelf. Building a custom CMS can be quite costly, but high-end websites may consider it anyway due to the freedom it affords once it is developed and deployed. Companies that can’t pay for a proprietary CMS solution should at least employ experts capable of customising publically available ones.
Cloud Hosting of Games
Instead of having to download every game to their devices, players can simply access the site and run the games immediately. This is possible because the games are hosted on remote servers and effectively function as SaaS (Software-as-a-Service) products. It’s far more convenient to play online casino slot games in this way as it saves a lot of time and allows comfortable play even with slower internet connections. Remotely hosted games can be tried out without any effort, which is highly appreciated by players who are seeking variety and enjoy playing newly released titles. The best websites have huge game collections that would be nearly impossible to fully explore without cloud hosting.
Automated Security Procedures
Security is one of the highest priorities for a great majority of online gamblers, but they prefer to have it handled in the background with their minimal involvement. Modern casino sites can largely live up to such expectations since they rely on software modules to perform the most important tasks. All data sent by the player is automatically encrypted to protect it from hacking, and the whole process is completely invisible from the front-end. However, some procedures such as ID verification still require the player to take direct action, although this can typically be completed in less than 10 minutes and it requires no technical knowledge other than how to scan a document and send an email.
Integrated Online Payment Systems
Fast, cheap, and reliable payments are the backbone of modern iGaming. Nobody wants to wait to pocket casino winnings or undergo an arduous process for every top up of the account. Thanks to digital payment methods such as eWallets that can be fully integrated into the interface of a gambling website, players don’t have to sweat every transfer. Crypto currencies provide some additional benefits and many sites have already made a point of adding them to the list of supported payment methods. This is a far cry from the early days of online gambling, when delays could last for days and the costs of moving money were far higher.
Live Chat Windows and AI Chatbots
Customer support is another essential function on iGaming websites that has a significant impact on user experience. It’s very important to provide 24/7 availability of support and to respond to players’ inquiries as quickly as possible. Live chat is probably the most direct communication channel that can be used for this purpose, as it facilitates a conversation in real time. To make things even better, emerging AI technology allows for full automation of this function and makes it possible to provide guidance and advice in every major language. This technology is still in the early stages, and we can expect more powerful AI-assistants and other useful features in the next innovation cycle.
