In the modern world, creating a successful startup without reliance on technology is nearly impossible. Technology has changed the way businesses are started, managed, and run. If you can think of a particular task, industry, or role, there’s a good chance there’s at least one program, app, or software to make things easier. If you’re considering starting a new business, you must research the different types of software and technology you can use, regardless of industry. You’ll cut the time you spend doing routine tasks significantly. You’ll also need to hire fewer people, giving your startup more cash flow. What types of technology are available to startups? This guide will provide some key examples.
Table of Contents
Digital Marketing
No startup should go without digital marketing. Digital marketing is a technological feat, allowing businesses to appear higher on popular search engine results, view the popularity of relevant industry-related search keywords from everyday users, and access real-time metrics for marketing campaign success. Social media marketing apps and platforms allow you to create, schedule, and automate posting whenever desired. Social media applications like TikTok, X (Twitter), Threads, and Instagram can cater to various industries and post types. There are even automated programs that will send your marketing emails.
App Creation
Many businesses are creating apps alongside their websites. Applications serve as streamlined software for mobile phone users and can make browsing your products or services more convenient. People use mobile apps for businesses to use rewards programs, access services more efficiently, and reduce loading times. You can create an app for your business to increase customer satisfaction and experience.
Market Research
Market research technology can make the task more accessible than ever. You can access wider audiences to test products, services, or marketing campaigns. Many research platforms allow live, detailed data to update you on industry trends or user needs. Research automation can help businesses compile data and implement business strategies much faster. Digital survey and questionnaire creation tools can help even the least tech-savvy person compile data. Data visualization tools can help businesses learn more efficiently as well.
Business Location
Thanks to real estate listing technology, purchasing a startup location has never been easier or more informed for business owners. Specialized commercial listing websites like Find Businesses 4 Sale allow entrepreneurs to see detailed lot, business, and location information for any company they may be considering. You can schedule real estate consultations, viewings, and offers entirely online or through apps if desired. You can even apply for property loans or grants online!
Financing and Budgeting
Traditionally, businesses had to visit brick-and-mortar bank locations to see loan interest rates or apply for business loans. Now, entrepreneurs can use lending apps and programs to compare interest rates at any financial institution they want. Once a business applies for funding, it can be approved and receive funds digitally. Using finance apps, you can budget your business expenses and potential profits easily in real time; linking a commercial bank account provides detailed expense and budgeting insight. Commercial project management platforms can automate payroll, overhead budgeting, and research and development costs. Accounting is much simpler thanks to technology as well; you can access, sign, and file tax documents at any time, anywhere.
Project Management
Technology streamlines all business processes, improving marketing, human resources, production, fulfillment, and customer service. Marketing technology allows you to access live data and automate marketing strategies, highlighting areas of improvement and success. Production and fulfillment platforms provide live updates on inventory and supplier data. Customer service platforms allow employees to access relevant client data quickly, and automated chatbots can help clients navigate your products and services without an employee lifting a finger.
Hiring Success
Technology also plays a vital role when startups need to hire a larger team. With the click of a button, companies can post a detailed digital job listing on major recruitment applications and websites. Social media like LinkedIn can allow businesses to vet employees more efficiently than ever. Applicant tracking system (ATS) technology allows businesses to filter and manage multiple resumes effectively. Interview appointments can be scheduled digitally without unnecessary ‘phone tag.’
E-Commerce
E-commerce is built on the back of technology. Through most e-commerce platforms, you can track inventory, customer data, insights, marketing, and management together. You can manage multiple storefronts (Amazon, Etsy, etc.) without worrying about managing each account—it’s all streamlined. E-commerce businesses wouldn’t be nearly as successful without software and automation.
Conclusion
Thanks to technology, processes like marketing, supplying, producing, and fulfilling can all be streamlined. Business automation software can make management a breeze. Software also makes marketing and recruiting campaigns more efficient and accessible. Businesses can reach out to a wider variety of customers and establish stronger connections through technology like social media. If you’re not harnessing technology for your startup, it’s time to start.
